Mobile Apps

Tailor Sized Mobile Apps

If you think that mobile apps are solely for big name brands like Walmart and Bank of America, you are wrong. More and more small and midsize businesses are following the mobile apps trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.

In fact, these days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the corner coffee shop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their marketing to the next level.

In case you are still not sure why anyone would want to build their own mobile platform, here are the top seven benefits of going down this path sooner rather than later.

Mobile Apps Pay Off Quickly!

Mobile Apps

3 Reasons Mobile Apps Work

  1. Be Visible to Customers at All Times Statistics show that the average American spends more than two hours a day (!) on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.

  2. Create a Direct Marketing Channel
    Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more. One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.

  3. Provide Value to Your Customers
    Talk about on-hand information, how about digitizing that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result? Customer share your app with friends and social connects.  More downloads and more return customers.
    Article source Forbes

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